Pay Per Click (PPC) is another method of search engine marketing that can seem bewildering to those attempting it, as it appears similar to advanced trigonometry with its CPCs and CTRs.
What can seem to be an unfathomable technical process, though, is probably the most effective form of marketing that has ever existed, being uniquely measurable and controllable.
Ad copy is the key here, rather than, as might be assumed, deep pockets. Developing effective copy within a limited space is a unique skill that our Specialists possess in abundance. Their advantage is of having a marketing background, not an IT-based one, and this is demonstrated time and time again by the fantastic conversion rates achieved by our Clients.
Over the past year or so, PPC charges have increased significantly, meaning it's more important than ever to manage your campaigns effectively, efficiently and creatively.
If you think you're paying too much for your PPC advertising, let us take a look at your campaign to see how we can improve it. But it doesn't stop there. We're well aware that sending quality traffic to a web site is only half the battle. You still have to convert those browsers into customers once they arrive at your site, which is why we've invested considerable time and energy in understanding how site visitors behave.
We have performed this critical function for Microsoft, and actively managed a number of their campaigns with great success. They tell us we continually exceed their expectations on traffic targets and compliment us on our rapid responses with ideas to improve conversion rates.
