Kempton Park
Marketing Campaigns

The Challenge

Kempton Park is one of the best known race courses in the world (and the late Queen Mother's favourite). We were approached when Kempton refurbished its course to be become an all weather track preparing for racing all year round and in particular for night time racing under floodlights. We helped them to reposition themselves as an 'entertainment' venue rather than just a racecourse and to appeal to a younger audience. We helped mastermind the strategy and the visual identity as well as create numerous marketing campaigns including the relaunch, which was attended by over 10,000 people.