All the sites we build will render on mobile devices. The use of responsive design when applied can enable the mobile experience of our websites to automatically reformat into long scrolling pages suitable for mobile devices. However, the requirements of the mobile user are usually different to those of a desktop user. When this is the case, a mobile specific version of the site or an App may be appropriate. This requires a separate though shortened version of the website project process detailed above, called moblification. It involves re-establishing the needs of the users in this different environment. A scaling back of the architecture and design in line with screen sizes and interaction habits will be necessary to make it relevant and to maximise conversion and retention.