The Space Place operates self storage facilities in Telford and Leicester. As the competition in this market intensifies, the web is taking a more central marketing role. We were tasked to create a strong branded experience and to increase conversion rates. A key element of our work was to overhaul the existing pay per click advertising campaign for which we increased the relevancy and quality of traffic they received from 5% to 95% and saved over £26,000 in the first year. The campaign continues to gain momentum.