Southbank Centre
Festival of Britain

The Challenge

The Southbank Centre is a large cultural centre along the Southbank in London comprising the Royal Festival Hall, the Hayward Gallery and Purcell Rooms amongst other venues. As part of its Festival of Britian event which saw 2,800,000 people attend over the summer months, we devised ideas and activities to raise awareness of the event, and to attract passers by to join in the festivities.