Logicalis
Website

The Challenge

Logicalis is an well known provider of enterprise-level IT solutions. We were tasked with launching their new data centre. We created a campaign based on 'bespoke tailoring' and planned and designed a microsite, email campaign and direct mail campaign, which encapsulated the idea. The campaign was a unique approach to selling hosting services, its success was the unusual use of soft materials and precision threading to represent undifferentiated metal boxes.