Infomentor is firmly established in Iceland, Switzerland and Sweden as an educational software provider. We were appointed at international board level to assist the group to re-position themselves for the UK market as one of the leading providers of collaborative online learning software. Our strategic planners worked with them, first to identify the differences in their market and to launch a more ‘UK-friendly’ brand and visual identity, before re-architecting and designing their marketing site.
The creative, illustrative concept hinged on the journey a child takes from starting education, through learning and development to graduation. The brand was launched and extremely well received at BETT earlier this year and we are now working with them to improve the user experience of the product before applying UX-led designs to the software itself.