Grayling
Global Website

The Challenge

Grayling is the second largest PR consultancy in the world with over 1000 staff in over 70 countries. It was created by a merger between three companies. We worked under tight timescales to relaunch the combined entity, with the aim of presenting the organisation with a clear, united and coordindated offering. Using Decibel CMS, the underlying technology, we created complex a multi country, multi language site with a taxonomised global / regional / country / office structure. Delivering complex websites for international stakeholders is one of core skills. Using their brand position "an endless line of possibilities" we have been able to create a quirky versatile identity - a mix between illustration and photography - to appeal to a range of clients from governments to consumer brands.