Fathom is an economic and financial market consultancy. Fathom brings macroeconomic analysis together with financial market research. Specialising in Research, Training, Consultancy, Models and Pensions. Our role was to create a dynamic website which could be adapted easily to respond to market changes and to publish regular content easily. The visual identity was to remain unchanged but the look and feel of the site was to be completely re-architected to encourage new subsciptions and to provide a much more engaging design through the use of conceptual photography.