Excell 3 is a charity, focused on improving the aspirations and achievement of disadvantaged children and young people. They appointed us to create a new online learning tool - specifically aimed at improving young children's English and reading skills. The brief was to create an bright and engaging design which children would love and want to engage with. We created the illustrations of a family who each featured in online flash games, magazine articles, quizzes and stories. The incentivised game levels meant that children were rewarded as they progressed to the next level, encouraging them to advance in their learning. And we got to have a lot of fun creating it along the way!