CMR
Branding

The Challenge

Cambridge Market Research (CMR) is a leading research company in the food sector. They had established that their branding and online presence was dated and no longer reflective of their market position. We conducted workshops with key stakeholders in the business in order to identify the values and attributes of the company as well as considering their clients, audiences and competitors in order to create a truly market leading and differentiating brand. There was a need to devise a logo with a mark, which could be used separately to the typographic elements of the identity, to enable them to create a strong brand language across all materials.