CMR
Website

The Challenge

Cambridge Marketing Research (CMR) is the leading research organisation who for Asda conducted more than 400,000 blind taste tests involving 69,000 customers, testing over 7,500 products in 70 separate locations around the UK, making it the biggest programme of product testing ever undertaken. As part of Asda's TV campaign to promote the 'Chosen by You' initiative CMR were also featured. We were tasked with identifying a new brand vision, updating their logo and visual identity, and planning, designing and building their website with access to their Fast Foodfax database.