Banks Sadler is an international conference and events organiser. Their previous identity was not reflective of their growth in market share and they came to us to completely overhaul their visual identity to create a clean and modern logo and application. Drawing on the concept of 'standing out from the crowd', we devised a simple device-led identity using a dot. As part of the brand guidlines, we also defined a vibrant colour palette which could be used to represent all of their divisions, including travel bookings, venue finding and conference services. The identity is transformed by inserting a blue dot instead of the corporate purple. The later application to their website really brought the brand to life.