Angostura Bitters is one of the most legendary and iconic brands in the world. It exists in every cocktail bar recognisable from its oversized bottle label. Angostura tasked us to bring their range of rums into line with its core bitters brand. We undertook extensive market research and devised a single european and global strategy for its range, then went on to devise a new visual identity, a new bottle shape and design, labels, gift cartons and boxes, and ideas for its global marketing campaign. Sales of its rums have increased substantially since the relaunch.