In just a matter of years we've gone from trying to persuade clients to consider the web, to the point where it dominates conversation. So, obviously we couldn't be happier that now we can preach to the converted.
While discussing it, we ensure that we don't forget the reason we fell in love with it in the first place. And that reason is not only the new dimension it can bring to a business, but also its use as an oil to make the marketing mix work more effectively and efficiently in attracting new business.
An advocate of the web can therefore only really be a true expert if they fully understand the other areas of the marketing - how they work together and the ways in which the web facilitates and enhances them.
To think about the web in isolation from other forms of business and marketing is as ludicrous as not accepting that the internet might catch on!
That's what makes us so much more able to generate ideas after ideas that challenge thinking about the role the web can perform to increase awareness and revenue.
And maybe that's why we've been working with Microsoft for 5 years, to name just one organisation.
Please consider us a boutique agency that can come in and test your B2B or B2C plans for the web.
