We are super pleased to announce that NBV has been selected to work with the world’s leading learning provider, Pearson. If you are not familiar with the name, Pearson employs over 36,000 people in more than 70 countries and focuses on helping people progress in their lives through learning. The Pearson family also happens to include Penguin and the Financial Times!
NBV has been appointed by their skills division to assist with a new initiative focused on getting people of all ages into work.
We’ll be providing the brand strategy, naming, logo identity and launch materials for the initial launch later in 2012. The challenge is to ensure that the brand sits comfortably alongside Pearson’s existing suite of employment-related qualifications and resources and that the naming structure is scalable, in order to account for future initiatives in this area. With a strong brand heritage and engaging brand language in the Pearson umbrella brand, our creative team is looking forward to creating a new and exciting visual identity to form part of the Pearson family.