Association for Nutrition appoints New Brand Vision

New Brand Vision has been appointed to develop a new web portal for the Association for Nutrition (AfN). AfN regulates and governs Associate/ Registered Nutritionists on the UK Voluntary Register of Nutritionists, responsible for enhancing their capacity and competence through professional support, continued professional development and ethical stewardship. AfN aims to protect the public and promote wellbeing by setting proficiency and competence criteria for the wider nutrition workforce to ensure both high ethical and quality standards.

Following the successful completion of the planning / architecture phase, we are now working on finalising the design and functionality required to deliver a fully contained resource hub for the nutritional workforce. Part of this work involves the development of a member’s area complete with interactive ‘Workforce Competence Model’ designed to enable members to better assess their knowledge / skills against required standards and identify areas for improvement. The intention is that this web-enabled support tool will help nutrition workers take control of their ongoing career development and progression while at the same time helping to drive up standards of excellence in delivery.