We have been working with InfoMentor for the past 6 months to re-brand and re-position them as one of Europe's leading providers of collaborative online learning software.
Firmly established in Iceland, Switzerland and Sweden, the group was looking to expand further across Europe. Their team recognised a need to re-brand in order to appeal to the UK market and appoined us to create a complete brand language to help them to penetrate the competitive UK space.
Their ambitious target was to launch at BETT 2012 in January. Our strategic planners worked with them to identify the differences in their user base in the UK, to localise their offering and to target thier messaging.
The designers then created a truly engaging logo, with a strong 'brand story'. A visual identity hinged on the journey a child takes from starting education, through learning and development to graduation. Our work included UX and IA consultation and design application spanning from promotional materials to brochures; direct mail to corporate stationery; websites to email designs. Take a look at our work to see the results.
BETT is the world’s leading annual event for educational technology where education professionals can evaluate and purchase a comprehensive range of ICT products and services. It's key aim is to enable thousands of practitioners to enhance their knowledge of learning through technology.
This year's event took place at London'd Olympia on 11th - 14th January 2012