At NBV we are huge fans of info graphics. They are such a great creative way of displaying engaging information; a means of explaining complex methodologies and even changes in legislations, in easy to manage chunks of visual loveliness.
Most of you will probably know by now, but for the benefit of those playing catch up… quite as the name would suggest, they are Information Graphics. They are generally used to represent complex information, data, figures and statistics quickly and easily.
If you think about it, graphical representations of information are all around us. Road signs and weather maps have for years provided us with a universal visual language for interpreting information. Simple and easy to follow is the key.
There are various ways in which these graphics are displayed but some common themes include maps, charts and graphs. In some cases an info graphic is pure typography with a clever collage of words, pulling out numerical statistics or key phrases in a more engaging visual format. A simple example would be using different styles of graph to represent growth statistics:
In B2B terms, they provide a channel for businesses to communicate key messages in visual terms. On web pages where image content is sparse, an info graphic can add that element of visual interest to a page.
We would encourage our B2B clients to move away from the stocky images of the hand shake or the generic glass building (unless of course it’s their own!). Info graphics provide us with a visually engaging alternative to the mass stock image effect.
For more information about info graphic design, contact me, Richard Trigg, Creative Director
We have been working with the CPA for a number of years and have created a typographically-led visual language for theirparliamentary conferences. This has now been rolled out across conferences including: