New Brand Vision has been working with the Commonwealth Parliamentary Association for several years now, creating a collection of branded print materials for their conferences and events.
We more recently completed the design of all of the Association’s printed collateral for the 60th anniversary of the Westminster Seminar, which took place at the Houses of Parliament from 7th - 12th March, and produced subsequent Committee Series workshops running from 14th - 16th March.
The latest design uses Westminster itself as the central theme, retaining the visual watermark of Parliament and the purple colour scheme from previous seminars but injecting the typographic treatment of the new branding we have created for them.
This is an excellent example of the transformation work that New Brand Vision carries out on behalf of our clients, which we feel is integral to the successful and organic growth of a traditional brand over time.
Core brand values and corporate messaging must be retained, but a successful brand will undoubtedly go through a process of re-invention and renewal over time if it is to successfully update itself and constantly keep attracting new interest.
In many ways we are all about transformation, be that through the process of launching a company from start-up mode into fully fledged, branded business, or indeed updating existing entity branding in this way.
The Westminster Seminar was first held in 1952, and involves and intensive period of study for newly elected MPs and early-career clerks from across the Commonwealth. For those interested in learning more about this fascinating section of Parliament, details of the seminar can be found here http://www.parliament.uk/mps-lords-and-offices/offices/bicameral/cpa-home/programmes/seminars/westminste-seminar-2011/.
What we really want to stress as a brand design and marketing agency however, is the importance of retaining core values through the process of brand transition. Don’t allow yourself to be conceived by less experienced agencies that taking your existing logo and sticking a Ferrari on it – or more likely in this day and age a tweeting bird – is the answer to instant success in a modern brand-communications world.
Of course, as always, if you would like to learn more about our branding process, and how we can help your business transition its branding efficiently and effectively into a modern communications setting, then please get in contact with us at email@example.com.