It’s a good question. In days gone by a love of technology and an astute understanding of highly technical information was viewed as a bit of a nerdy quality amongst most.
In the school playground, the boys and girls who rushed home to fire up their Amstrad were often singled out as being less cool than the youngsters who stayed behind to play sports or simply kick back outside the local fish and chip shop.
More recently a backlash towards this anti-geeky sentiment has grown up within the UK Media, as a new “Gadget Show generation” of new media professionals proudly shows off their geeky credentials and a love of new technology. To advertise this, there are now a growing number of Twitter bios inclusive of the phrase “proud geek”.
However, social patterns of this nature tend to follow a natural evolution process, moving through rejection, to celebration, and finally integration.
A good contemporary comparison lies in the growing prominence being placed upon balanced lifestyle choices by UK citizens. Once rejected by the LAD culture of the eighties and nineties, gym membership flourished towards the end of the last century and into the noughties, eventually becoming emblematic of a lifestyle choice that involved rigorous training and regimented diet.
More recently however attitudes towards gym membership appear to have relaxed, and Deloitte research of a couple of years ago showed a tailing off in the number of gym memberships taken out towards the end of the last decade. What we find now is a much more balanced approach to diet and exercise, where for most healthy living has become an engrained part of the natural psyche, rather than singled out as something to be either rejected or promoted.
We wonder if the same thing is set to happen with technology? Twitter has now reached the tender age of 5 but it is only within the past year or so that it has started to really hit the mainstream and attract a flood of celebrity users.
Research from Famecount reveals that Lady Gaga is now the most popular person in the World across the social media-sphere with 9 million Twitter followers and over 31 million Facebook fans.
Research from comScore also shows that in December of 2011, 660 million Global Internet users visited Facebook alone, while only 330 million visited a magazine website – traditional media habits are shifting towards a more communications-technology driven platform.
It may be that it is simply becoming the norm to display at least some level of technical savvy, as the media itself and indeed modern communications platforms become more technical.
Is being technical still considered nerdy? Or is an ability to use modern technology platforms simply becoming an essential, integrate part of modern living?