With the evolution of Social Media and SEO before it, it is becoming more and more essential to build a dedicated content management system (CMS) into your brand’s website.

In days gone by, the branded website provided little more than an online shop window where consumers could be directed to find product and contact information.

With the growth of search, off-site marketing specifically in the form of search engine optimisation has developed the need for content management systems even further, as fresh, relevant content has become central to increasing the visibility of your website.

Now, with the shift in digital media from didactic content towards more conversational based brand communications, it is becoming more important than ever to develop a living, breathing website that is fully operational and capable of being regularly updated.

Of course, there are certain risks involved in brands regularly taking it upon themselves to update the content of their website in-house, and we would never recommend taking on any design or HTML duties without the consultation of expert advice (namely our own!)

However, it is precisely for this very reason that dedicated content management systems have been created, to allow brands to renew and upgrade content themselves in a professional looking way.

With the launch of Decibel – New Brand Vision’sdedicated content management system – as a standalone product, the Group is taking steps to ensure that we are able to deliver a straightforward and robust system that empowers businesses to effectively manage their own website communications without the need for further design and build work.

So in many ways the question of whether or not to integrate a dedicated content management system is becoming less pertinent, as web technology and marketing channels that are evolving around traditional website build are making it increasingly important to build an online strategy built around quality content.

Where static pages were once enough to convert online eyeballs into leads, it is now essential to base online strategy on constantly evolving content, and for that we would always advise integrating a robust CMS into site design to allow for the administration of those changes in a straightforward, timely and professional manner.