The brilliance and simplicity of pay per click advertising (PPC) is that displaying the advert itself is free. Unlike any other form of marketing, it means that when using PPC, advertisers can accurately calculate how much it costs to generate a lead or to make a sale. Advertisers only pay when their adverts are clicked and a visitor is delivered to their site. Using simple tracking methods, it is possible to quantify how many of those users requested information, subscribed or made a purchase as a result, giving us a direct ROI.
PPC charges have increased significantly in recent years, meaning it is more important than ever to manage your campaigns effectively, efficiently and creatively. We have a proven technique which varies the value placed on each set of keywords depending on how they are used in a search phrase. If you think you are paying too much for your PPC, let us take a look at your campaign to see if we can increase the number of quality leads generated for your budget.