about us

Background

When Microsoft lost their market share in the small business online information market, NBV was tasked to reverse the situation.

It was clear that Microsoft had lost credibility in this market as its competitors had grown in sophistication. Our research revealed that the differences between the Microsoft brand and the website was causing confusion and compromising the notion of impartiality, an important trust issue to customers. Our conclusions led to the need to separate the Microsoft brand and create a new meaningful navigation structure.

After competitor and market research, NBV made recommendations for a re-positioning exercise and website.

NBV formulated a brand and web strategy, which was developed into a creative brief and specification.

A new brand strategy, a new logo identity, new brand, new website, new literature, new promotional goods, and an online launch campaign.

After launch all targets were met and exceeded.

Marlin Hawk has seen massive success since its launch 5 years ago, now working worldwide with numerous global organisations.

Marlin Hawk tasked New Brand Vision to devise an iconic brand, brochure and website which stood out from more established but 'tired' competitors.

Our team started the project with comprehensive online research of the competitors and industry, devised a brand strategy and creative brief with their Directors, and have worked through our design process to create some stunning work.

We have delivered a brand and brochure, and are currently working on a website.

We have objectively considered our completed work to be suitable to put the brand and brochure forward for awards later this year.

Swann Group had been through a series of acquisitions and had a distant vision of a group structure. With many of these type of organisations run by engineers, it was difficult to persuade them to give up their name and brand and to agree to adopt a new integrated approach.

The Swann Group CEO tasked NBV to oversee the merger of 11 companies under one brand, to create a brand strategy, a new brand for the group and a combined website, followed by promotion of that website on search engines.

We involved all key stakeholders in a group discussion about their businesses and their short and long term vision. During this discussion we were able to agree as to how the companies were to merge into three distinct divisions. However, they were not keen to give up their existing brand (which we considered to be extremely outdated). We agreed to show them an alternative which formed a progression and reference to the existing logo. Our logic was appreciated and it was immediately approved.

A combined organisation with a new branding and website.

We created a combined site and since have gone on to create websites for other companies within the wider organisation.

Consensio Partners are a start up organisation.

They came to us by recommendation asking us to create a brand, brochure and website.

We led them through a typical developmental process.

They were extremely happy with the end result.

With a significant influx of young professionals to Kilburn, north-west London, the local Council, London Borough of Camden, has been investing in regenerating the area and in particular the well known Kilburn High Road.

The team at Camden approached New Brand Vision to produce a logo identity, brand and campaign that it could use to represent the improvements it was making.

New Brand Vision undertook research before devising a brand which resonated with both businesses and the public. New Brand Vision also arranged an event to launch the brand to the local people, with local councillors from all three major political parties in attendance.

New Brand Vision delivered a main brand and a number of sub-brands, along with brand guidelines, outdoor banners for lamp posts and the event itself.

The brand and its strapline have achieved more than 50% prompted recognition in the local area.

Kempton Park, a well known racecourse, redeveloped its grounds into the UK's leading all weather floodlight racing track. Kempton Park is the closest racecourse to London.

Kempton Park approached New Brand Vision to create a new brand and marketing campaign which represented its vision to become an entertainment venue where people could go for a great night out with a host of entertainment as well as the racing itself.

Kempton Park were looking for a new brand and marketing campaign which represented their new vision. Their aim was to attract new younger customers for their midweek night racing.

New Brand Vision created a new logo which aimed to represent the dynamic and colourful nature of the entertainment at Kempton Park, as well as the unique evening racing, thanks to a relaxation in gambling laws. In addition, and over three years, we have built brand awareness through a range of acquisition and retention marketing campaigns, using advertising, direct mail, and marketing stunts.

Kempton Park has attracted 10,000 visitors to its re-launch event.

Angostura produces and supplies Angostura Bitters, which can be found in most bars throughout the world. Through acquisition, Angostura now produce a range of five different Rums. Angostura decided to re-launch them in the UK and Europe. Rum is expected to be the next big trend after Vodka.

Angostura tasked New Brand Vision to devise a brand strategy and marketing communications plan for the launch of their rums in the UK and Europe. In addition, to devise creative concepts for marketing and advertising. Later, due to our strategic findings, New Brand Vision was also asked to create a new brand and to redesign the bottle labels, the bottles themselves, and packaging for the range of five rums.

New Brand Vision worked with the Angostura team and their parent company CL World Brands, as well as interviewing trade experts and holding consumer focus groups. From this work, we recognised that the brand and range required greater consistency of message in order to significantly penetrate the target market. There was a lack of a 'Rum' category, distorted by Bacardi, which is not generally recognised by consumers as a Rum.

New Brand Vision devised a strategy, which positions Angostura Rum as premium or 'true' rum. It has also created a new brand with brand guidelines, designed new bottles, designed labels, and designed packaging. Most of the finished article has now been tested in consumer focus groups across Europe and has since been produced and sold.

Angostura Rum sold a year's worth of cases just weeks after the first bottles came off the production line. Angostura Rum is expected to become a significant player in the Rum market. 1919 and 1824 Rums (two of the five rums) are now being sold in Waitrose and the Butterfly range (the other three in the range) is due to be stocked in the other major supermarkets.